These days marketing is so synonymous with data, tracking and return on investment that it’s easy to forget the other crucial component of any successful campaign: creativity.
Marketing personas: How to perfectly target your content marketing
-
Financial services marketing: Reborn in the digital age?
-
Too frightened to speak about Brexit? Don’t be!
Brexit could be a tremendous marketing opportunity for your financial services business provided you plan ahead and get a sound communications strategy in place. -
Why accountants need to embrace content marketing
Content marketing is the practice of producing useful information for clients and prospects in order to build a relationship with them. This strategy is increasingly being adopted by professional and financial services firms. Yet accountancy firms are lagging behind. -
Marketing personas: How to perfectly target your content marketing
Marketing communications cannot be tailored to each client’s individual needs. Yet breaking your client base into separate groups can help you to create targeted content that is more likely to engage them. To achieve this, you should develop what are known as marketing personas. -
Why just communicate when you can connect?
Take a moment to think about who you communicate with every day – colleagues, managers, clients, customers, suppliers, people on LinkedIn, Twitter, Facebook, emails and blogs – so many you can hardly remember them all. Then think again about who you actually connect with. Chances are, you’ll remember a meeting with a person, a telephone call, or comments on your blog, even clicking ‘Like’ on a social media post. You’ve connected. So what’s the difference? -
Are you creating too much irrelevant content?
In recent years, with the high adoption of smartphones and social media, it has never been easier to interact with clients. Creating regular content, whether that is through blogs, email or various social media platforms, is a great way to reach out to your client base and keep them engaged with your business. But you can have too much of a good thing. -
Four ways to make your online content stand out in 2016
This time of year everyone is making New Year’s resolutions. For some, it may be to make each boxercise session as tough as a Rocky training montage. -
We'd like your thoughts on content marketing
We are conducting a survey to find out what accountancy firms think about content marketing. To thank you for your time, we are donating £1 to The Children of Syria appeal for every response that we receive. -
Emerging trends in financial content marketing
Over the last few years content marketing has been steadily embraced by financial institutions, ranging from credit card providers and insurers to accountants and financial advisers. Part of the reason is to regain the trust of consumers that was lost following the financial crisis. -
Five simple ways to develop an effective content marketing strategy
Content marketing is proving to be a highly cost-effective way of generating leads for businesses. According to marketing consultant demandmetric.com, a content marketing strategy costs 62% less than a traditional campaign but generates three times as many leads. So why wouldn’t you do it?
-
How can content marketing help my financial services business?
Rather than aggressively pushing products and services through advertising, organisations are increasingly adopting the tactic of ‘content marketing’. From white papers through to infographics, blogs, videos and podcasts, content marketing can take many forms as long as it is valuable and relevant to your audience. -
Seven ways that Strictly Come Dancing can inspire your content marketing
Strictly Come Dancing, the BBC’s juggernaut celebrity dance show, is back on our screens with a sequin-and-sparkle fest that will dazzle your eyes and get your toes tapping! At first glance, there may not appear to be too many similarities between the world of content marketing and the spangled delights of the Strictly-sphere but it turns out dancing and marketing might not be that different after all. -
Does content marketing make you want to cry?
Whatever the size of your content marketing team, trying to come up with a constant stream of new content marketing ideas can take its toll. Don’t let your content strategy become a drain on your company resources, inject some spark back into your content with our four suggested ways to re-energise your content marketing campaign… -
Content marketing: the ‘phoenix’ model
In our previous blog ‘Marketing is dead – long live content marketing!’, we asked if traditional marketing is a dying art, and if so, what will rise to take its place? Our answer is simple: content marketing is the future of the marketing industry. -
Marketing is dead, long live content marketing!
According to the CEO of one the USA’s largest PR firms, traditional marketing has had its day…